SEO And Their Types(Search Engine Optimaization)

 SEO And Their Types

What Is SEO?

 

The method of producing your website more visible in Google search results for important keywords or search phrases is called as SEO or search engine optimization. SEO aids in naturally boosting site traffic. While shopping for a service or product online, customers are more likely to use one of the top 10 results from a search engine. The top 10 results are chosen because they are excellently written and fully SEO optimised. About 12 different methods of SEO exist, and they all work to improve a website's position.

There are 12 types of SEO

 

1 . WHITE-HAT SEO

When someone uses the term "white-hat SEO," they are referring to SEO techniques that are compliant with Google and other major search engines' rules and conditions. While maintaining the integrity of your website in accordance with the terms of service of the search engine, white-hat SEO raises your search engine rating on the SERPs. The best method to build a successful website is to use white-hat SEO techniques. Observe the following white-SEO guidelines to the letter:

·        Use descriptive, keyword-rich meta tags.

·         provide the web site's visitors with high-quality services and content

·        Make your website simple to use.

2. BLACK-HAT SEO

In order to rank better in Google's search results, black-hat SEO takes advantage of the company's search algorithm's flaws. To rank higher in the search engine results, spammy or paid link-building tactics, keyword stuffing, cloaking, etc. are used. These methods produce results right away, but if Google discovers them, they may have a detrimental effect on your website. So it's recommended to stay away from black hat SEO.

3. GRAY-HAT SEO.

It's a riskier SEO technique than white-hat SEO. That's because the terms and circumstances around gray-hat SEO techniques are ambiguous, making them neither white-hat nor black-hat techniques. However, employing unethical SEO techniques won't lead to a search engine blacklist. To put it another way, the information or content that you publish in accordance with gray-hat SEO is still vague. Understanding gray-hat SEO techniques will prevent your website from losing visitors because you'll be aware of the ramifications and be more equipped to use ethical techniques.

4. OFF PAGE SEO

Title tags, internal links, HTML code, URLs, photos, and numerous other on-page components are all optimised for web pages through the process of on-page SEO in order to boost ranks and user experience. On-page SEO (Search Engine Optimization) elements include

·        Creating entertaining, pertinent, and educational content for your website's visitors while also making it search engine friendly

·        Using HTML tags to highlight key passages in your writing, and check for broken links or duplicate information.

·        Minimising the size of photo files.

·         Organizing the URLs of many pages to make them concise and obvious.

5. OFF PAFE SEO

Off-page SEO is everything you do to promote your website outside of Google's search engine results pages. It entails obtaining quality social media advertising, obtaining positive online forum testimonials from clients, and obtaining links from reputable websites operating in the same industry as you.

6. TECHNICAL SEO

The major focus of technical SEO is to make it easier for Google's bots to correctly crawl, analyze, and index the pages on your website. Making your content mobile-friendly and building a detailed XML sitemap are just two strategies you can use to make it easier for web spiders to filter and classify your pages based on their content.

7. INTERNATIONAL SEO

The organic traffic to your website from multiple countries and languages increases thanks to international SEO. If you want to be successful with international SEO, you must take into account the cultural context of your target market and give them the option to transact in their preferred language and currency. Dates and times should be formatted correctly according to where they are listed. Talk to them in their native language if they have any concerns. The goal of international SEO is to give your target market a positive online experience.

8. LOCAL SEO

One of the most crucial types of SEO for local businesses is local SEO strategy, which makes the company more visible in Google's local search results. By examining the behaviour of the local audience through trillions of searches, local SEO aids firms in connecting with them. Your local company has the chance to rank higher in the search results and the local map pack at the same time if you employ local SEO techniques. As a result, your business expands and more people visit your website.

9. E-COMMERCE SEO

One of the easiest ways to increase traffic through sponsored search is through e-commerce SEO, although SEO expenses are substantially lower. It assists in building your online store website so that it appears higher on search engine results pages. You must have your website listed in the SERPs in order to maintain access to qualified and potential e-commerce customers. Ecommerce SEO may optimise your website to bring traffic and boost search volumes if the rivals' research, focus on homepage SEO, and website architecture is done correctly.

10. CONTENT SEO

Content SEO is an additional term on the list of SEO subtypes. In order to organise your website and elevate it in the SERPs, it refers to producing original material, whether it be writing, pictures, or videos. Copywriting, site structure, and keyword strategy are three factors that need to be taken into account when dealing with content SEOs. It's crucial to strike a balance between the three since, without high-quality content, your website will not appear in search results.

11. MOBILE SEO

Mobile SEO is the practice of optimizing a website for search engines while also making sure that it can be properly viewed on mobile and tablet devices. A customer may never use that brand again if they have a negative mobile phone experience. Applying this kind of SEO is necessary if you want your customers to have the greatest experience possible. You must take care to prevent your website's design, organisation, and page speed from causing mobile users to change their minds.

12. NEGATIVE SEO

Today's SEO tactics include the repugnant and immoral practice of negative SEO. Negative SEO aims to bring down the search ranks of your rivals so that you can surpass them or outrank them. Bad SEO practices include stealing into someone's website, building suspiciously many low-quality links to it, posting unfavorable comments or reviews about them on multiple discussion groups and blogs, etc. Getting caught engaging in unethical SEO might result in a number of legal problems.